Time for a bit of a history lesson;
Otaku traditionally means inside. I’m not sure at what point the term was utilized as an insult but I can definitely pinpoint it being widely used by the early 80’s. You may wonder why a word meaning inside, as in inside of ones house, came to be used to label obsessed fans. Until the 21st century the true Otaku have been an incredibly anti social lot. They are known to spend much of their time indoors, in their rooms, locked away from everything else except for their obsession. Thus the term actually fits perfectly.
A few years ago I read a manifesto by a long time professed otaku and notable manga-ka (manga artist/writer) who assaulted the current flock of otaku who crowd the streets of Akihabara as being posers and dangerous pedophiles. Stating that any true otaku, her self included, would not be out in public, hanging out in maid cafes or street performances. They would be locked away in their secret domains, because their obsession is the only thing that matters, everything else is useless and unnecessary. The traditional Otaku chooses their passion over contact with other human beings. Many traditional Otaku are also hikikomori (extreme anti-social shut-in, sometimes plain agoraphobics).
In western cultures otaku is a term associated with anime and manga, but otaku is a blanket reference to any one with a dangerously consuming hobby. Next to manga and anime otaku (manga otaku outweigh the anime ones) one of the next largest otaku tribes are military otaku. Another large faction are train otaku, who obsess about everything train related. A train otaku restaurant recently opened in Akihabara, amid concern that it would cause problems with the anime/manga otaku.
The common theme is for the otaku to be holed up in their tiny room surrounded by any and everything related to their hobby; to breathe it in, live it, dream of it and fantasize about it. The traditional otaku is socially defunct and extremely single minded as well. They usually tend to have poor social interaction skills due to not caring for anything other then their obsession and even tend to chafe each other when they meet. True otaku tendencies can be very dangerous if their obsession is something such as with idols. This can lead to very unhealthy and dangerous thoughts and actions towards the idols or facsimiles. What makes this extremely troubling is that many idols are underage girls. So an overly obsessed idol otaku could be prone to not only attacking the idol but other underage girls who could be used as a substitute. What has been troubling lately is that the idols are getting younger and younger, leading to more dangerous possibilities, let alone the exploitation factor. Now, this does not mean that all idol otaku will attack a young girl; I’m not implying that in the slightest. What I am stating, which has been stated many times before, for many different cases, is that when the sole, obsessive, focus of one individual is aimed at a minor, even in a socially acceptable format, there is a higher chance of it leading to some form of assault. It’s just common sense that any magnified obsession can be more prone to planting the seeds of action.
I, like most westerners, refer to otaku almost exclusively within the realm of anime, manga and everything associated with such. I feel that there are different levels of otaku as well. I will use the term in a non-offensive way, but I will also use it as an insult and will fight anyone who try’s to call me an otaku. Although by some definitions I am an otaku, I still refuse it. There are Law and Order otaku out there but no one points that out…there are different, American, terms for those people..
In the modern, public, definition of the label otaku, images of poorly dressed, socially inept, single, virgin, males comes to mind. They fawn over characters from their favorite series, buy up every bit of specialized merchandise related to a particular title, obsess over things such as voice actor habits and schooling. A comparable western fan would be a Trekkie.
The anime and manga industries have also been heavily courting the otaku since they have emerged as a major economical force. This means that a larger percentage of titles produced are aimed more specifically at these niche groups, as opposed to broader audiences. To the industry they would rather target the otaku, who will spend all of their money on any merchandise related to a favorite title, than the average viewer, who will watch the show semi-regularly as it is broadcasting and maybe buy the DVD’s when they come out. The otaku, easily lured by phrases such as ‘limited edition’ will buy every single piece of trite merchandise, related to their fandom, possible. It is easy to repackage something, add a small amount of flare, call it special, charge double what the original cost and sell out 10 minutes after launch. Case in point; when Evangelion: You are not Alone was released into theaters. It did phenomenally well. Soon they will be issuing a different edit of the movie and re-releasing that into the theaters. I guarantee it will make more than half of what the first version made in the box office, even though probably little was changed in the movie, which is just a remake of the first few episodes of the original TV series.
The current otaku awakening has also brought about the moe-revolution. Moe (pronounced 'Mo A') is a term of endearment said when something touches your heart or is just too damn cute to exist. One thing that moe represents is the otaku view of women. Most otaku men don’t have the confidence to talk with women, let alone other men, yet they have desires and urges like everyone else. More often then naught the otaku will depend on imagined women to fill his needs, as best as possible. This idea, which is as old as the otaku themselves, leads many of them to actually shun physical relationships with real women, preferring to sustain themselves on their fantasies, than deal with the troubles of reality. Moe can represent the ideal otaku woman, which can fall in a number of categories, depending on someone’s predilections.
It’s hard to say which came first, the dating sim or the female stereotypes that appear in them. One thing for certain though is that the dating sims have greatly enhanced the presence of very refined stereotypes. Through the many years and trials of the galge (erotic dating sim games, lit 'Gal/Girl Game') industry trends have been set into place and certain things have taken the main stage. Among the most universal type is the subservient girl, the one who will do everything in her abilities to please the man as much as possible. Gentle, shy, innocent to worldly evils, ready and willing, but not a flusey. She will, with the proper timing, consent to anything, but she must be courted in the proper fashion. This is a very general stereotype found in the sims that can be broken out into sub categories; the book worm, the transfer student, the childhood neighbor, etc. Another prominent type is the tough girl or tsundere. The tsundere will also consent in time, but first you must crack through the rough, tomboy exterior to reach the shy, timid woman inside. One thing that the female’s in galge all have in common is that ultimately they are weak and need a mans guidance and direction in life. This idea fits snuggly with the still held view of a woman’s role in Japan , that of the dutiful wife, the idealized woman, yamato nadeshiko. Things have been changing and there are some independent, powerful women in Japan , but the classic ideas still exist and women in many ways are still 2nd class citizens.
Many of these stereotypes have derived from the otaku fear of confrontation. That is one of the reasons so many of them are as reserved as they are. It’s not just an otaku trait, Japan as a whole has issues with confrontation, making it ease for the alpha type personalities to take control in most situations. The typical Japanese person would rather bow down, beg forgiveness and pay retribution than cause any form of protest from mistreatment. This is one of the things that make’s the Yakuza so effective; it’s easier to cow the masses with intimidation and the threat of confrontation than to actually use violence, although violence is par for the course with the gangsters as well.
A woman that is on your computer who will, after a prescribed course of actions, that are usually predictable, give her self to you again and again, without any form of payment required, is the most desirable woman for the socially awkward otaku. Many of them are content enough with their emotional needs being satisfied by the game that they easily can shed off any outright want for the real thing. This is a sort of self perpetuating cycle that only digs the hole deeper.
From this reliance on the dating sim games to meet their psychological needs, the industry noted the draw for comic and animation versions of the sim game experience to achieve the same result with little to no user input. A slacker way of satisfying your needs, by sitting back and just watching the show or reading the manga, putting yourself in the place of the main character who represents your personality; timid, unsure, unconfident, but with an incredible animal magnetism that draws your most desired woman to you and only you, forever. With this arose the harem genre of anime, in which a main male lead would be flocked by a number of female co-leads who all represented different stereotypes. The female characters would all fight for the leads attention, in the hopes that he would ultimately choose her over the others (akin to reality TV shows like the Bachelor). All the while the viewer/reader is both carrying out voyeuristic tendencies and vicarious living. The system feeds upon it’s self and continues to churn out more series that refine the details. Tenchi Muyo spawns an entire industry of it’s own that has taken off and come to categorize anime as a whole. You have more and more harem anime being produced that feed off of the galge dating sim structure due to the overwhelming customer demand, or supposed customer demand. As the popularity of this type of exhibition grows, so does the fan base, which fuels the flames and generates more series’. In the need to express the feeling that the viewer gets from such a series they have latched onto the word moe, which, for a time, has become the otaku catchphrase.
With the anime/manga otaku fan base becoming an economical force to be reckoned with in the 21st century everyone has been trying to cash in. This has given rise to physical representations of the moe galge fantasy, the most prominent and recognizable being the maid café. Places where awkward otaku can have interactions with real life girls who are being paid to pretend to fit their stereotypical needs. You can go and have a conversation with Eri-chan, the quiet bookworm maid, for 1000 yen an hour. It is the otaku version of the hostess bar, where the salaryman goes to unwind after a rough day at the zaibatsu. A place where he can buy the kind of conversation with a woman he wants as opposed to dealing with his nag of a wife and unruly children. It is a non-sexual, at least physically sexual, real life fantasy, which brings in money hand over fist. The maid café has paved the way for all sorts of hostess club type establishments that cater to the inept otaku crowd, filling the most desired fantasies. The current hot trend in this scene is for the hostesses to be bandaged, as if they received grievous injuries(2009). This elicits the otaku urge to care for them; the girl exudes that image of helplessness that the otaku, and other Japanese men, feed off of, the void that only they, the strong lead, can fill.
Akihabara is on the eastern side of
Through out the shopping district there have been a number of anime, manga and video game shops, but they tended to be in the minority. Some of the otaku geared businesses were little more than cramped retail spaces packed with merchandise, making maneuvering in them a practice in patience. Across the street from the
Something changed in the beginning of the 21st century, something I have not quite been able to pin down yet, but I can at least pin down an event that made it bigger. In 2001/2002 a supposed real life story spawned one of the biggest dramas of the year, Densha Otoko (Train Man). The story originally spawned on the massive BBS system 2 Ch. , about a hapless otaku who went to the network of like minded otaku for advice on love after saving a beautiful, non-otaku, girl from being assaulted by a drunk on the train. The series of forums spawned by this love struck otakus' need for help ended up generating a massive online myth and a novel. The novel in turn spawned a movie which spawned a live action drama series. The Densha Otoko franchise pushed the quest of geek love into the main stream and opened up the chided otaku to the world (Japan ). The franchise was so successful that it helped push the marketing brains to realizing the potential goldmine these awkward hobbyists represented. Overnight it was the IN thing to be an otaku, and Akihabara had become their holy land, their sacred ground, where they could be themselves in public and indulge in their desires. Pretty soon more and more businesses catering exclusively to the otaku were popping up all over the area, increasing the presence of the tribe. More and more people flocked to the otaku banner as the new hot thing to do, much to the chagrin of many 'traditional' and 'authentic' otaku.
Soon the streets of Akihabara were flooded with street performers and hawkers luring in the hordes of otaku, with Sunday’s being the most crowded when one of the streets ends up being restricted to anything but foot traffic and performancess. Now the Electric Town exit of the train station is flooded with people, including groups of scantly clad sign girls and the ravenous picture snapping otaku surrounding them. Most people don’t care what the girls are hawking; they just want to fill up their cell phones memory with pictures of their cleavage. Otaku is big business in Akihabara, which used to be known for the best place to get the newest TV in the world, now it is known as the anime and manga geek holy land, filled to the brim with maid cafés and cosplayers.
The term Akitaku has thus come about by combining both the tribe and their vaunted
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